Post by sinthiya007 on Nov 9, 2024 22:49:41 GMT -5
Since the advent of the Internet, email has become an integral part of many people's lives. Email is a convenient tool for both formal work correspondence and personal communication, and many companies have become accustomed to considering email newsletters the easiest way to communicate with customers, even though most people's mailboxes are now literally littered with advertising offers. In WhatsApp, for example, the situation is somewhat different: the messenger strictly controls business newsletters and blocks newsletters that users regularly complain about. At the same time, the logic of messenger newsletters is quite similar to email newsletters.
Many experts believe that messengers on page seo service have recently become a significant competitor to email newsletters. In this article, we will figure out what to choose: email or messengers, what advantages both channels have and whether it is possible to use both tools simultaneously.
What is email marketing?
What you need to know about email marketing?
Let's start from the beginning. By definition, email marketing is simple: it is the use of electronic mail as a channel for promoting products and services. And although many experts and ordinary people say that email is already somewhat of a relic of the past, it still remains an important communication channel with a large number of active users.
For businesses, this is an inexpensive and fairly effective way to stay in touch with the client, and at the same time personalize advertising offers. Experts also note that communication between the state and large companies with people still works exclusively through email, and many users have already become accustomed to the fact that email, in a sense, exists for mailings and promotional materials.
Blue Core has some interesting data on the channels through which users receive messages that they find most personal. Email was named the most personalized channel by 74% of Baby Boomers (born 1946-1964), 72% of Gen X (1965-1980), 64% of Millennials (1981-1996), and 60% of Gen Z (1997-2012).
What do you need to remember about email newsletters?
There are several points to consider when sending email newsletters:
1. Study your customer base and segment your audience
Don't send all your emails to your entire audience all the time, as outdated and unpersonalized information will only cause irritation.
2. Have some kind of plan and stick to it
Or rather, create a content plan and clearly understand what, when and to whom you are sending.
3. Think about the content of the letter
What benefit does it bring to the reader, how is it structured and is it written correctly in general, is the text understandable and is there no “water” in it. It would be good to include illustrations and storytelling techniques.
Many experts believe that messengers on page seo service have recently become a significant competitor to email newsletters. In this article, we will figure out what to choose: email or messengers, what advantages both channels have and whether it is possible to use both tools simultaneously.
What is email marketing?
What you need to know about email marketing?
Let's start from the beginning. By definition, email marketing is simple: it is the use of electronic mail as a channel for promoting products and services. And although many experts and ordinary people say that email is already somewhat of a relic of the past, it still remains an important communication channel with a large number of active users.
For businesses, this is an inexpensive and fairly effective way to stay in touch with the client, and at the same time personalize advertising offers. Experts also note that communication between the state and large companies with people still works exclusively through email, and many users have already become accustomed to the fact that email, in a sense, exists for mailings and promotional materials.
Blue Core has some interesting data on the channels through which users receive messages that they find most personal. Email was named the most personalized channel by 74% of Baby Boomers (born 1946-1964), 72% of Gen X (1965-1980), 64% of Millennials (1981-1996), and 60% of Gen Z (1997-2012).
What do you need to remember about email newsletters?
There are several points to consider when sending email newsletters:
1. Study your customer base and segment your audience
Don't send all your emails to your entire audience all the time, as outdated and unpersonalized information will only cause irritation.
2. Have some kind of plan and stick to it
Or rather, create a content plan and clearly understand what, when and to whom you are sending.
3. Think about the content of the letter
What benefit does it bring to the reader, how is it structured and is it written correctly in general, is the text understandable and is there no “water” in it. It would be good to include illustrations and storytelling techniques.