Post by moon125 on Nov 3, 2024 23:34:43 GMT -5
The marketing and advertising fields are often known for using foreign terms – mainly English words and expressions – to refer to daily work practices.
Thus, it can be said that the following expressions tend to appear more and more in conversations, documents and meetings. And this is true not only for those who work in the area, but also for consumers in general.
Check out the following list of marketing and advertising vocabulary in English and understand what each of these terms means within the context of the field!
English Vocabulary List: Marketing and Advertising
English vocabulary marketing
Ad
It is the informal and shorter term used to refer to an advertisement . This term is widely used in web marketing and is associated with shopify website design marketing campaigns and the placement of an advertisement to a specific target audience. It is also often used in the plural: ads .
Brainstorming
Brainstorming is a technique that consists of bringing together a group of people to collectively gather as many ideas as possible on a given topic .
See more about what brainstorming is : What is brainstorming?
Brand
Brand is the literal translation of the word “marca” in Portuguese. In other words, it is the symbolic and identifiable representation of a commercial entity.
Brand awareness
Brand awareness or simply brand notoriety is a term that means the ease with which potential customers recognize and remember a company's products or services.
Brand awareness is a key marketing concept and represents its main objective.
Briefing
The briefing consists of a gathering of information about a project, whether in writing or communicated in a preparatory session.
A briefing is a marketing tool that allows you to communicate important facts about an idea and involve all participants in a project in its main aspects and objectives.
Budget
A project's budget represents the limit of resources and expenses for its completion. Establishing a budget serves to predict and prepare a company's expenses in advance.
Case Case is a term that is often used in marketing to refer to a report of real results that have already occurred in the sale of a product/service. A success story , for example, is an experience where a certain marketing process was successful and proved to be effective.
Copyright
Copyright (or copyright ) is a concept related to the economic idea of copyright that protects a work or content owned by a brand/company.
In the context of digital marketing, copyrighting can also refer to the action of producing content in the form of text, posts or articles in order to reach potential consumers.
Deadline The term deadline means “time limit” or the deadline by which something must be completed or delivered.
Go-To-Market
Go-to-market is the name of a marketing strategy that aims to launch a product or service in a specific market.
This strategy works as a detailed business plan to identify a target audience, adapt the product/service and analyze the competition and distribution channels.
Launching
Launching is a name that comes from the English verb to launch , which means to launch.
In marketing, launching represents the action of starting or introducing something new, such as an action or a product.
Mass marketing
Mass marketing ( or mass marketing) is a marketing strategy that aims to reach the largest number of people, without worrying about specific audiences.
Focusing on this variety of consumers, mass marketing seeks to establish a standardized product with competitive prices.
Merchandising
Merchandising is an area of marketing applied to the sales of a product.
Thus, the English term merchandising is used in the marketing area to identify a set of tactics for presenting a product at its distribution points, with the aim of increasing its sales.
Point of Sale
Point of sale or simply POS is a marketing term that designates the point(s) of sale of a product.
Product Placement
The product placement marketing tactic consists of a strategy to introduce a brand or product naturally into popular entertainment content (such as films, series, games, etc.).
This practice aims to increase brand awareness .
Slogan
In advertising, the English term slogan represents a brief communicative formula that represents a product or brand, such as a catchphrase used on packaging and commercials.
Thus, a slogan is a type of advertising created to be easily memorized by potential consumers.
Storytelling
Storytelling (literally “telling stories”) is a marketing technique that consists of telling a story about a brand or product.
Its objective is to awaken emotions and create emotional connections to capture the attention of a consumer audience.
Survey
Survey (research in Portuguese) is a marketing and advertising tool that aims to establish market research in order to provide relevant information about a consumer audience and their needs and preferences.
Target
The English word target means “target” or “objective”.
In marketing, the target can represent different types of objectives in a sales plan: audiences to be reached, expected sales results, etc.
Trend
The English term trend means tendency.
For the advertising sector, a trend is an opportunity, as it represents a change in behavior or inclination of the consumer public towards something new or different.
Thus, it can be said that the following expressions tend to appear more and more in conversations, documents and meetings. And this is true not only for those who work in the area, but also for consumers in general.
Check out the following list of marketing and advertising vocabulary in English and understand what each of these terms means within the context of the field!
English Vocabulary List: Marketing and Advertising
English vocabulary marketing
Ad
It is the informal and shorter term used to refer to an advertisement . This term is widely used in web marketing and is associated with shopify website design marketing campaigns and the placement of an advertisement to a specific target audience. It is also often used in the plural: ads .
Brainstorming
Brainstorming is a technique that consists of bringing together a group of people to collectively gather as many ideas as possible on a given topic .
See more about what brainstorming is : What is brainstorming?
Brand
Brand is the literal translation of the word “marca” in Portuguese. In other words, it is the symbolic and identifiable representation of a commercial entity.
Brand awareness
Brand awareness or simply brand notoriety is a term that means the ease with which potential customers recognize and remember a company's products or services.
Brand awareness is a key marketing concept and represents its main objective.
Briefing
The briefing consists of a gathering of information about a project, whether in writing or communicated in a preparatory session.
A briefing is a marketing tool that allows you to communicate important facts about an idea and involve all participants in a project in its main aspects and objectives.
Budget
A project's budget represents the limit of resources and expenses for its completion. Establishing a budget serves to predict and prepare a company's expenses in advance.
Case Case is a term that is often used in marketing to refer to a report of real results that have already occurred in the sale of a product/service. A success story , for example, is an experience where a certain marketing process was successful and proved to be effective.
Copyright
Copyright (or copyright ) is a concept related to the economic idea of copyright that protects a work or content owned by a brand/company.
In the context of digital marketing, copyrighting can also refer to the action of producing content in the form of text, posts or articles in order to reach potential consumers.
Deadline The term deadline means “time limit” or the deadline by which something must be completed or delivered.
Go-To-Market
Go-to-market is the name of a marketing strategy that aims to launch a product or service in a specific market.
This strategy works as a detailed business plan to identify a target audience, adapt the product/service and analyze the competition and distribution channels.
Launching
Launching is a name that comes from the English verb to launch , which means to launch.
In marketing, launching represents the action of starting or introducing something new, such as an action or a product.
Mass marketing
Mass marketing ( or mass marketing) is a marketing strategy that aims to reach the largest number of people, without worrying about specific audiences.
Focusing on this variety of consumers, mass marketing seeks to establish a standardized product with competitive prices.
Merchandising
Merchandising is an area of marketing applied to the sales of a product.
Thus, the English term merchandising is used in the marketing area to identify a set of tactics for presenting a product at its distribution points, with the aim of increasing its sales.
Point of Sale
Point of sale or simply POS is a marketing term that designates the point(s) of sale of a product.
Product Placement
The product placement marketing tactic consists of a strategy to introduce a brand or product naturally into popular entertainment content (such as films, series, games, etc.).
This practice aims to increase brand awareness .
Slogan
In advertising, the English term slogan represents a brief communicative formula that represents a product or brand, such as a catchphrase used on packaging and commercials.
Thus, a slogan is a type of advertising created to be easily memorized by potential consumers.
Storytelling
Storytelling (literally “telling stories”) is a marketing technique that consists of telling a story about a brand or product.
Its objective is to awaken emotions and create emotional connections to capture the attention of a consumer audience.
Survey
Survey (research in Portuguese) is a marketing and advertising tool that aims to establish market research in order to provide relevant information about a consumer audience and their needs and preferences.
Target
The English word target means “target” or “objective”.
In marketing, the target can represent different types of objectives in a sales plan: audiences to be reached, expected sales results, etc.
Trend
The English term trend means tendency.
For the advertising sector, a trend is an opportunity, as it represents a change in behavior or inclination of the consumer public towards something new or different.