Post by account_disabled on Oct 18, 2023 6:47:18 GMT -5
The examples of radical innovation that we will show in this article will help you understand once and for all how this strategy helped large companies (that didn't start out big) achieve a difference that helped them reach the level they are at today . To stand out among the thousands of brands on the market, you need to take some risks. In this case, the risk of innovation. In this article you will see examples of big players who built true digital empires, exploring new markets and taking big risks – all in the name of bets that, in the end, paid off.
Understand radical innovation There are thousands of ways to modernize processes to keep a company updated and competitive, and one of them is radical innovation . In short, radical innovation is when a company navigates a market niche that is not in its core business . In other words, something europe mobile number list completely new for her. It is not necessarily a blue ocean, but rather something that represents a high risk for the company. Riot Games Riot Games used Radical Innovation riot-games-radical-innovation You may have heard of a game called League of Legends , or LOL. Behind this global phenomenon is Riot Games, a gaming company founded in 2006 that decided to change the face of its business a little through radical innovation . In 2014, the organization started in a new market, something it had no experience in: the music market.
In recent years, in order to promote the customizable items of its games, the famous skins ( skins are customizable items that attribute alternative looks to characters and can be purchased separately by players), Riot began producing videos with incredible qualities . that make any player want to buy. And to promote the skins of four LOL characters, she did something different. With a music video, social media profile, an album on Spotify with a verified label and a live performance in holograms, the group of virtual singers, K/DA, was born.
Understand radical innovation There are thousands of ways to modernize processes to keep a company updated and competitive, and one of them is radical innovation . In short, radical innovation is when a company navigates a market niche that is not in its core business . In other words, something europe mobile number list completely new for her. It is not necessarily a blue ocean, but rather something that represents a high risk for the company. Riot Games Riot Games used Radical Innovation riot-games-radical-innovation You may have heard of a game called League of Legends , or LOL. Behind this global phenomenon is Riot Games, a gaming company founded in 2006 that decided to change the face of its business a little through radical innovation . In 2014, the organization started in a new market, something it had no experience in: the music market.
In recent years, in order to promote the customizable items of its games, the famous skins ( skins are customizable items that attribute alternative looks to characters and can be purchased separately by players), Riot began producing videos with incredible qualities . that make any player want to buy. And to promote the skins of four LOL characters, she did something different. With a music video, social media profile, an album on Spotify with a verified label and a live performance in holograms, the group of virtual singers, K/DA, was born.