Post by account_disabled on Mar 7, 2024 1:19:28 GMT -5
Are you struggling to maximize conversions from your website banners? This is what happened to one of our clients . In these cases, our experience tells us that testing banners through A/B testing is the technique you need to clear up doubts. Next, we will delve into a notable success story, led by Fran , who has led the CRO team at , achieving an impressive 53% increase in conversion rates in just thirty days through efficient banner testing. . Are you sure you're already Intrigued? Yes that's how it is: Read on to find out how we did it and not miss anything. But first, we leave you the keys to this case study: Key learnings: A/B testing on banners can achieve significant increases in conversions. In this success story, our client achieved an impressive 53% increase in conversions in just 30 days through a simple strategic test on one of their banners. Banner testing is widely underestimated by professionals today , despite being a great opportunity to improve conversion rates and the ROI of digital assets. Choosing meaningful metrics for success, ensuring statistical significance to properly structure A/B testing, are essential steps to conducting effective banner testing.
Starting point: How to attract more advertisers from product listings This success story is even more notable given that our client, a multilingual classifieds website , competes against much larger and established competitors within the European market. If you Cell Phone Number List manage a portal with these characteristics, this story surely sounds familiar to you: The business model of classified ad portals, such as or , is based on creating a platform that allows individuals and companies to publish ads for goods or services that they want to sell or buy . These portals bring buyers and sellers into contact, and the revenue model is based on advertiser subscriptions , which generate recurring sales flows. Therefore, one of the great challenges faced by a classifieds website is convincing potential advertisers to subscribe and pay a monthly fee. Without them it is not possible to generate lists of offers or have income. Hence the priority request that our client made to us right after helping them optimize the page and form: Achieve the largest number of advertisers possible in less than 30 days. The question was how to do it.
The problem: Where to act to test a conversion element From the beginning the problem was obvious. The advertiser capture areas had already been optimized and the rest of the conversion elements were aimed at potential buyers within the platform. Therefore, where to act in this case to attract potential advertisers ? And for this, it was essential: Locate a location on the website with enough visits for the results to be significant. And at the same time not affect the rest of the conversion elements. Consequently, an event had to be chosen that could generate a large sample and generate significant results for the client in a very short period of time. Fran quickly provided a simple solution to kill two birds with one stone. I launch the following hypothesis to confirm: «Most advertisers enter the ad list to see the competition and compare the offers with their own. Therefore, it is logical to think that if they see a competitor in the ad list it is because it is profitable for them and they make profits. And it is a reason to also appear on the list with your offer. Well, it is precisely at that moment when we can make them register on our page.
Starting point: How to attract more advertisers from product listings This success story is even more notable given that our client, a multilingual classifieds website , competes against much larger and established competitors within the European market. If you Cell Phone Number List manage a portal with these characteristics, this story surely sounds familiar to you: The business model of classified ad portals, such as or , is based on creating a platform that allows individuals and companies to publish ads for goods or services that they want to sell or buy . These portals bring buyers and sellers into contact, and the revenue model is based on advertiser subscriptions , which generate recurring sales flows. Therefore, one of the great challenges faced by a classifieds website is convincing potential advertisers to subscribe and pay a monthly fee. Without them it is not possible to generate lists of offers or have income. Hence the priority request that our client made to us right after helping them optimize the page and form: Achieve the largest number of advertisers possible in less than 30 days. The question was how to do it.
The problem: Where to act to test a conversion element From the beginning the problem was obvious. The advertiser capture areas had already been optimized and the rest of the conversion elements were aimed at potential buyers within the platform. Therefore, where to act in this case to attract potential advertisers ? And for this, it was essential: Locate a location on the website with enough visits for the results to be significant. And at the same time not affect the rest of the conversion elements. Consequently, an event had to be chosen that could generate a large sample and generate significant results for the client in a very short period of time. Fran quickly provided a simple solution to kill two birds with one stone. I launch the following hypothesis to confirm: «Most advertisers enter the ad list to see the competition and compare the offers with their own. Therefore, it is logical to think that if they see a competitor in the ad list it is because it is profitable for them and they make profits. And it is a reason to also appear on the list with your offer. Well, it is precisely at that moment when we can make them register on our page.