Post by account_disabled on Mar 6, 2024 5:08:32 GMT -5
We are pleased to welcome Rachel Conlan as VP of International Marketing at Binance. Rachel will oversee and manage our regional and international marketing teams around the world to help strengthen and expand Binance's position as a trusted industry leader in the cryptocurrency space.
Rachel brings a wealth of top-level experience to Binance, including leading Global Partnerships at CAA Sports, a leading international sports and entertainment agency, where she developed brand partnerships to enhance its market influence in the sector.
She also worked as Ecuador Mobile Number List International Marketing Director for Havas, where she pioneered business development and revenue growth strategies.
“Rachel’s extensive experience will help drive the sector forward, getting more people involved with blockchain, familiarizing themselves with Binance, and collectively building this sector which is still at a very nascent stage,” said Yi He , co-founder of Binance .
In the pursuit of greater awareness and adoption of cryptocurrencies, Rachel will help Binance push the boundaries of our marketing efforts on several fronts, including engaging untapped demographics, working with policymakers, and connecting with pesos. heavy in the sector. The role she plays is fundamental in guiding the world into the new era of Web3.
Rachel is also set to take charge of Binance's current and future brand partnerships. She will front our current campaigns, such as those for Cristiano Ronaldo , Alpine Formula 1 and Khaby Lame , to boost our international marketing efforts. Her job will be to explore collaborations with innovative brands and drive broader conversations with influential leaders about the role of digital assets.
“I am delighted to embark on this adventure with Binance, a truly world-class organization that has earned the trust of millions of people around the world,” says Rachel. “I look forward to collaborating with an incredibly talented team and, together, we aim to illuminate and align with our leaders to fulfill our mission of introducing one billion users to this dynamic and exciting sector.”